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Tuesday, May 1, 2007


Music & Globalization

Music has been around through the ages. The Ancient Egyptians had their lyres and flutes, and the Chinese had their guzheng and their pipas. Music just has this magical ability to evoke a myriad of feelings, bringing back past memories, and even creating new ones. There are also many different genres of music, appealing to people of all countries. Music knows no boundaries, and its impacts cannot be quantified.

The role that music plays in the world today is one that is vital in the process of globalization. The music industry is such a highly profitable, money spinning venture that it is no surprise that it is monopolised by a few large firms.



The chart above shows the market share of the 4 major record companies in the year, 2005, according to a survey by Nielsen SoundScan.

The music business profits from ‘other people’s loss of identity, they are sold a culture and heritage’. This statement very true, due to the monopolization of the music industry by the four recording giants, they are able to dictate the variety of musical genres that are sold in their stores. They are able to make, or break an artist, and his or her musical career. They are also able to determine which music is distributed and where, thus able to control the music that the consumers are exposed to.

Through this processes music will lose the uniqueness that it once had, leading to a “cultural grey out.”, “due to the widespread distribution of “industrialized” music” Music will lose its identity, and cultural characteristics, and should this go on, a “global consumer monoculture” will occur.

Global monoculture is already apparent in many areas across the globe. The music industry is turning away more traditional music, in favour of the pop/rock culture. The traditional music market has then been branded as being ‘out-dated’ and ‘old-fashion’.

Nawal Hassan, a Egyptian artisan activist, “This is an issue of identity. All our civilizations has ceased to be spiritual. Our civilization has become commercial.” (Barlow 2001)

Therefore, in conclusion, the effects of globalization on the music industry are very evident and if this carries on, we could be facing a global monoculture in the very near future and experience the overall loss of identity music.


SIGNING OFF,
CULTURAL EXPERT,
valerie(:
Resources:
http://www.medialit.org/reading_room/article575.html
http://www.firstmonday.org/issues/issue5_5/dolfsma/
http://www.wowessays.com/dbase/ab4/ios47.shtml



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